The Surgeon General is a Maniac

In my household we have a word : "BIG SKIN"--our term for sneaky corporate dermatology and sunscreen tycoons. Now the surgeon general (who is a suspicious dermatologist) has gotten up on the  'sun will kill you' soap box...This is of course the same sun, that has sustained ALL LIFE ON EARTH for billions of years--yet now is apparently out to kill you.
So they say melanoma has increased three fold since the 1970's --well,  wait a minute--isn't this about the same time we STOPPED covering ourselves in greasy Coppertone oils?? And replaced the oily sheen with sunblock ?
And you tell me--are we spending more time outdoors, or less???
But nobody (most of all "big skin") wants to add a bit of accuracy to the dialogue. Namely why would increased sunblock use lead to skin cancer?
Well, the answer is pretty simple--melanin (a tan!?) protects you from the harmful UV rays of the sun. Slow sun exposure prepares your body for UV, versus keeping yourself pale as a lab rat until you accidentally get stuck outside and burn like a piece of bacon. This is why skin cancer rates are actually higher in rainy Oregon , than in sunny Texas--because daily low level sun exposure is the best protection!! Secondly, studies show that sunblock wearers spend more time in the sun than they should. (because nature has this awesome way of protecting you--maybe you feel red, or uncomfortable and know you better get under the shade--how novel!) But when you are covered in globs of nasty toxic sunblock, all you are doing is blocking vitamin D!! Yet ironically allowing some harmful radiation in..
But no pimple popper MD wants to explain these obvious facts to the public.
I just can't believe the surgeon general refuses to articulate the true nature of the problem, nor cares about the health costs associated with vitamin D deficiency. Any evolutionary biologist can tell you, that white folks (once black) lost their pigment as they migrated North so they could absorb MORE sun, not less. But obviously dermatologists are (well meaning perhaps) but misguided creationists.